Banner advertising in India is still one of the most sought-after means of online advertising in 2018.
As per this snapshot from , banner advertising in India will amount to a revenue generation of INR 2968 crores in the year 2018. (USD 424million)
It is the most primal form of online advertising as banner ads first came out in 1994. Ever since, they are everywhere- on almost every website, social media platform, YouTube channel.
Take a look at the first banner ad that came out in 1994. This ad had a CTR of 44% and was run by Wired Magazine.
This article is written from an advertiser’s point of view and aims to equip the advertiser with the information required to plan and set up a well-executed banner advertisement campaign in India in 2018.
Banner ads are usually displayed in a webpage and are popularly used for these 3 main purposes:
To increase brand awareness.
Drive traffic from the host site to the advertiser’s website for lead generation etc.
are as mentioned below:
728×90px — Leader board
300×600px — Half Page
300×250px — Medium Rectangle- Mobile Leader board
336×280px — Large Rectangle
View the entire list of banner ad sizes here.
The maximum file size as per Google is 150Kb.
Google Adsense also offers information on the most popular banner ads country wise which you might want to look up before selecting your ad size.
You can create your own banner ads at:
– You can also create HTML5 banners at Bannersnack without basic knowledge of HTML5.
– This platform has many great static ad templates you can choose from.
Both these platforms have paid and free versions.
of some popular ad networks in India in 2018 besides the usual ad platforms like Google, Facebook etc.
BANNER ADS BEST PRACTICES 2018:
Display advertising is where you should never compromise on the quality of your creative.
Put yourself in place of your target audience and make a note of their online habits- where most of them hang out online, what do they like and what type of content they consume, what colours appeal to them, their hopes, goals and desires.
Once you have researched all of this you can use these to design your creative.
Some important things to remember while designing your creative are:
Display your logo and company name very prominently on your banner ads.
Use your brand colours and restrict fonts to one or two at the max. There should be consistency in your brand image.
Always include a suitable CTA (call to action) button.
Your text should be well spaced out and not jumbled and do not underestimate the power of white space in your ad.
Use rich media if you can instead of static ads. The more interactive your ads are, the better are your click-through rates. Things like being able to mouse your mouse cursor around to do fun things are still a big hit with almost any audience.
You need to be testing your ads constantly to come up with what works best in your case and don’t forget that simplicity is the key.
Being exposed to many ads daily, the consumer has, to a certain extent learnt how to ignore them. But that doesn’t mean banner ads don’t work.
In fact the world over, display ads are growing once again as they are more trendy and effective in capturing a prospect’s attention. Since 2017, YouTube has also restarted banner ads.
If you can come up with a great way to make your brand stand out from the rest in your own unique way, you too could see some amazing success